This is an email I received from a product called Substrata - A tool that gives sales intelligence for prioritizing sales deals. The Complexity Creep in B2B Marketing I came across this newsletter from Substrata, a B2B sales intelligence company, and it got me thinking about how complicated we'
A Comprehensive Reference for Building Reliable Models. Document version: 1.1 Last updated: December 2025 Target audience: Marketing analysts working with website traffic, signups, conversions, sales pipeline, channels, and campaigns. CRITICAL SUCCESS FACTORS These three rules are non-negotiable for every PyMC analysis: 1. ALWAYS check prior predictive distributions - Your
This project provides a comprehensive Python-based exploratory data analysis (EDA) of Google Search Console data to identify SEO optimization opportunities. The analysis focuses on "low-hanging fruit" - pages that rank in positions 11-30 and have potential for quick traffic gains. The idea is straightforward: use a Python-based exploratory
If you manage content or SEO for a B2B company, you already know how important keyword performance is. It tells you what worked, what didn’t, and where the real opportunities are hiding. Most of us start the year with a long list of keywords—maybe a hundred or more—
If you hang around marketing teams long enough, you’ll eventually hear someone say “We need more traffic!” — and someone else whisper “Actually, we need more conversions.” Both people are right. And both people are guessing. That’s where Python becomes a surprisingly friendly little microscope. Not the scary, hardcore
The first chapter opens with a line from Robert Kiyosaki, quoted as if it were bedrock philosophical truth: “Often, in the real world, it’s not the smart that get ahead but the bold.” Yet readers familiar with Kiyosaki’s legacy—particularly in Asian markets—often learn the hard way
I came across something interesting on Sentry’s homepage — there’s a toggle called “no-marketing mode.” When you turn it on, all the usual sales talk disappears. No taglines, no feature blurbs, no “value props.” Just the product. It made me wonder — how did the marketing team sign off on
TL;DR Don’t hire any agency — hire any junior with 2 years of experience, start slow, and build an internal team of 2-3 in two years. Even if you can’t build a team, SEO is not rocket science. If you implement just the time-tested 10 rules, then you’
The “Founder Installation” CTA is such a neat touch — it makes the whole setup feel personal and special. Instead of a cold “Get Started” button, it says, “Hey, the founders will help you set this up.” That instantly builds trust and curiosity. The dropdown is clear too — one option if
In "The Art of Slow Writing," Louise DeSalvo challenges the modern rush to produce, advocating instead for a deliberate and patient approach to the craft. DeSalvo draws on the habits of legendary writers like Virginia Woolf, Ernest Hemingway, and Anne Tyler to reveal how great work emerges from
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This 2025 guide reveals proven techniques and tools for uncovering valuable keyword research, from free methods using Google Search Console to advanced competitor analysis with platforms like Ahrefs and SEMrush