Braun: Show your face the respect it deserves.

Came across this old print advertisement for Braun trimmers.

The advertisement text:

At Braun, we regard shaving as something you do for your face, rather than to it. It is this attitude that inspired the design of the Braun three position switch. Position One activates the platinum-coated, micro-thin foil and cutterblock system. a combination that assures perfect smoothness, even in close contact with sensitive skin. Anything less compromises comfort.

Position Two couples this cutting action with the trim- mer feature for grooming longer, awkward hairs on the neck. And Position Three extends the trimmer head for precise visual control when trimming sideburns or mustache. Anything less compromises closeness.

Braun has become the number one selling foil shaver in the world because every design element has only one purpose: to give you the excellent shave your face deserves. Anything less is a compromise, in every respect.

BRAUN Designed to perform better.

Strengths:

Strong Emotional Hook: The opening line—"Show your face the respect it deserves"—frames shaving as self-care, appealing to pride and masculinity.
Clear Product Benefits: Each switch position is explained concisely, linking features (platinum foil, trimmer) to tangible outcomes (smoothness, precision).
Authority & Trust: Claims like "number one selling foil shaver" leverage social proof to build credibility.
Repetition for Impact: The phrase "Anything less compromises [X]" reinforces Braun’s no-compromise stance.

Critique of Language Usage

Tone & Style: Formal yet approachable — Phrases like "regard shaving as something you do for your face" elevate the act with sophistication.
Active Voice: "Position One activates…" keeps the copy dynamic and direct.

Word Choice:

Strong Verbs: "Assures," "couples," and "extends" convey reliability.
Sensory Language: "Micro-thin foil," "close contact with sensitive skin" evokes tactile experience.