Meet the founders: CTA
The “Founder Installation” CTA is such a neat touch — it makes the whole setup feel personal and special. Instead of a cold “Get Started” button, it says, “Hey, the founders will help you set this up.”
That instantly builds trust and curiosity. The dropdown is clear too — one option if you’re in SF, another if you’re not — both sound easy and friendly. If anything, the phrase “Founder Installation” could be a bit clearer (something like “Install with the Founders” might click faster). Overall, it’s a charming, human CTA that feels more like an invitation than a sales pitch.
Lotas
This is a perfect echo of the “Collison installation” story.
Stripe’s founders famously didn’t just send people a signup link; they’d say, “Give me your laptop,” and install Stripe for them right there. The “Founder Installation” CTA on this site feels like a friendly homage to that — it captures the same spirit of hands-on hustle and personal touch. It’s essentially saying, “We care enough to set you up ourselves.”
It’s a clever twist on that YC-style scrappiness, turned into a product experience. Instead of waiting for adoption, they’re creating momentum by showing, not telling — just like Stripe did in its early days.
